B4: Plugin READMEs — Delivery Summary

Status: ✅ Complete
Date: 2026-03-02

Files Created

Structure (all three follow this pattern)

# Plugin Name
> One-line value statement (pain-first, not feature-first)

[2-paragraph hook that makes you feel the problem before seeing the solution]

## What it does (3 bullets, value-first)
## Installation
## Commands (with examples)
## Built by Value10x AI (credit + link)
## Want this automated? (upgrade path)

Hook Strategy

Each README opens with the problem the user already has — before mentioning features:

• Reporting: "Stop spending Friday afternoons building reports..." → frames manual reporting as a personal cost before offering the solution
• Intelligence: "Your clients shouldn't be the ones telling you a campaign is underperforming." → opens with the relationship risk, not the data problem
• Brief: "The gap between what a client asks for and what a campaign needs is where most agency time disappears." → names the invisible bottleneck every agency feels

Goal: reader nods before they read the first feature bullet.

Upgrade Path (consistent across all three)

Each README closes with a natural escalation:

1. Acknowledges what the plugin does (single-task, manual trigger)
2. Describes the automated version (portfolio-wide, always-on)
3. Quantifies the gap (with a specific operational insight)
4. CTA: value10x.ai/bookings — Executive Discovery Workshop

🔄 Munya Should Validate

• Installation path (/path/to/digimark-[name]) — update to actual install directory once decided
• Value10x AI URL — confirm https://value10x.ai is the canonical domain
• "South African marketing agencies" — confirm this is the primary ICP for this plugin suite, or broaden if needed
• The ROI/bottleneck claims in the upgrade sections — confirm they match real client feedback you've heard